1) THUMBNAILS - tiny, little, loose, hand drawn sketches used for brainstorming, concept, visual form, preliminary evaluation of content & form. -brainstorm over several days. -"quantity is important, range of ideas is important"

a. Brainstorming Thumbnails - mix together sketches and words b. Development Thumbnails- exploring options

• ROUGHS and COMPS- distinguished by how finished they are (by hand or digital)

2) ROUGHS- accurate, without much detail -show exactly how all of the elements fit together.

3)COMPS -as close as possible to final form -may use final materials or preliminary/ place-holder content

Reason for thumbnails by hand

• ideas down so much faster
• drawing extends creativity
• keep options open
• level of protection (proof of creative process)
• "very hard to come up with a logo that is original)