- How to Train Ideas to Come When They’re Called: Notes and Advice for Young People in Advertising PART ONE
- Our job as ad people is to embellish or interpret our raw information in such a way that it turns into real communication.
- So, for our purposes, let’s agree that an advertising idea is anything that changes the selling message from mere information to persuasive communication.
- The Inconvenient Truth for Copywriters
- The ads that leave you breathless with their brilliance are using rhetoric so skillfully that you don’t even notice it’s there.
may 20 2012 ∞
may 20 2012 +
may 20 2012 +