- truth is esp. sticky bec of the WAY IT WAS ENCODED ie. Aesop, Fox & Grapes
- What makes something "concrete"? If you can examine something with your senses, it's concrete
- ex. HP pitch to Disney, Stone Yamashita presented a concrete exhibit that uses their tech into action.
- Concreteness is way of mobilizing and focusing your brain
- Neat brain trick to earn 4.5 million investment from savvy & sophisticated group of investors
- ie. KAPLAN to KLEINER PERKINS. The brown portfolio folder thrown on the table as a concrete instrument the partners could focus on and brainstorm instead of being critical.
- ie. Sony wooden block for transistor radio
- ie. Grant, Unicef, 1 tsp. salt, 8 tsp. sugar, 1L h20 "Do you know that this costs less than a cup and tea and it can save hundreds to thousands of children's lives in your country?
- 1. Think of 5 silly things people have done in the world in the past 10 years
- 2. Think about 5 silly things your child has done in the past 10 years.
- MORAL: FIND SOMEWAY TO INVITE PEOPLE TO THE TABLE, TO HELP BRING THEM THEIR KNOWLEDGE TO BEAR. HERE, A PROP WORKS BETTER THAN A SCIENTIFIC DESCRIPTION.
- To be simple —to find our core message —is quite difficult. (It's certainly worth the effort, but let's not kid ourselves that it's easy.) Crafting our ideas in an unexpected way takes a fair amount of effort and applied creativity. But being concrete isn't hard, and it doesn't re- quire a lot of effort. The barrier is simply forgetfulness—we forget that we're slipping into abstractspeak. We forget that other people don't know what we know. We're the engineers who keep flipping back to our drawings, not noticing that the assemblers just want us to follow them down to the factory floor.
may 14 2012 ∞
may 14 2012 +
may 14 2012 +