- Don't too much with banners
- FOCUS:
- Get user's attention; no need to tell a story bec it's a different medium
- you can't translate a TV or magazine ad into a banner ad that easily; again, different medium
- behavioral targeting
- TRUTH: People have banner blindness
- Display ads in 5 yrs:
- Behavioral targeting
- Larger sized ads (ie., clutterbusters) stand out more, ie., ESPN
- Flash-like banner experience
- Real-time reporting for clients to provide on the fly decisions
- Click-through rate less important;
- INTERACTION RATES -> ENGAGEMENT will become more important
- More customized and personalized experiences for consumers -> quality over quantity
mar 9 2014 ∞
mar 9 2014 +
