- STICKING IDEAS
- understood
- remembered / lasting impression
- changes people's behaviors / opinions.
- REMEMBER PSYCH CLASS: NEURONS. THAT WAY WHEN PRESENTING
- Stuff that usually sticks
- urban legends
- wartime rumors
- proverbs
- conspiracy theories
- jokes
- WHY
- Nostradamus is still a concern after 400 years
- Chicken Soup for the Soul is inspirational
- Why ineffective folk remedies persist
- ATTRIBUTES TO TIPPING POINT MALCOM GLADWELL (examines forces that make social phenomena to "tip", or make the leap from small groups to big groups. ie. Why did Hush Puppies experience rebirth? Why did crime rates abruptly plummet in NY. Why did the divine secrets of yayahood catch on?
- 3 sections
- THE NEED TO GET THE RIGHT PEOPLE
- THE NEED FOR THE RIGHT CONTEXT
- THE STICKINESS FACTOR. Innovations are more likely to tip when they are "sticky"
- 3 sections
- Some trait patterns for sticking ideas (Kidney-kidnapper & Halloween candy "bombing")
- Highly unexpected outcome ex. a guy who stops for a drink ends up with one kidney short of a pair.
- concrete details ex. ice-filled bathtub
- Emotion disgust, fear, suspicion ex. weird tube protruding from back
may 13 2012 ∞
may 13 2012 +
may 13 2012 +