• Entrepreneurs - fledging entrepreneurs that experience a lot
• Geeks/Inventors/Designers - people finding a different way of solving problem. Burning desire of making stuff better.
• Super Producers - people who understand how the puzzle fit together. Massive paper boat for WWF became possible bec of these super producers.
• Makers - James Houston http://vimeo.com/1109226 radiohead competition. Complex and tough stuff to do. Very rare. People who are just out there who love making stuff that feel culturally right on the internet.

Kristoffer Storm http://www.youtube.com/watch?v=u46eaeAfeqw&feature=player_embedded

• Cyber Anthropologist - people taking note of what's happening right now.
• Coder/Designer
• Digital Natives - lead digital lifestyles, embrace digital.