- "Design must be worked with seriously in order to win respect. Functional design processes, profound culturally connected trend insights and knowledge about human behavior is paramount. Something is wrong when design in some scenarios has become something viewed upon as a major source of pollution. This is applicable to designers but above all, producers." - David Carlson, David Report
- Design is not equal to styling, decor
- Design = problem solving
- A Brand must insert itself meaningfully into people's lives by
- enabling and enriching their existing behavior
- NOT requiring new ones.
- Working Commercially in the Online Space by Poke, Iaian Tait
- Everyone is the media
- Role of creative shops: help in the chaos thru
- Conversations i.e. Nike + Service design
- Co-creation
- Experiences
- Utility
- Product
- Build on the past. Build on good art; Build on good copy --> move to future.
- Experimentation
- Take risk and break rules
- Work with clients wanting to come along for the ride
- Understand and embrace the cultural media and creative opportunities of the technology
- Find the best people. Pay well and make an environment they can flourish
- People we need now
- Entrepreneurs - much engaged with digital; Risk-takers
- Geeks / Inventors / Designers - invent, solve new stuff burning believe to make new stuff
- Super Producers - understands what you're trying to do
- Makers ie James Houston, Radiohead music, reinvention
- Cyber Anthropologists - they engage ie Noma Noma research via youtube
- Uber Bloggers
- People with more than one head ie coders / designers
- Digital Natives
oct 6 2011 ∞
oct 6 2011 +
oct 6 2011 +