⠀⠀ ⠀⠀📓 .. " I can’t finish all this and sleep at the same time. "

⠀⠀ ⠀⠀ ⠀ [ key — current stats — course list — archive ]

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𝒾. — ☆ core studio - branding

phase 1 [ ★ ]

• ◼︎ rework questions based on feedback
• ◻︎ Continue looking at the direct & indirect competitors by performing Brand Perception Research
  • ◻︎ go deeper by identifying the competitors’ Success Attributes (e.g. Trustworthy) & Messaging They use that Resonates with their target audience (e.g. “Peace of mind” messaging)

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phase 2 [ ★ ]

• ◻︎ Refined Brand Positioning: all the pieces from Miro & their synthesis
• ◻︎ Verbal Systems (Miro boards): CTA, Trueline, Tagline
• ◻︎ Refined Name (select 1, but have 2 extras to present as back-ups)
• ◻︎ Refined Tagline that reflects the Name
• ◻︎ Domain URL, social, etc. (all the Miro pieces)

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phase 3 [ 09/24 ]

• ◻︎ Name selected & positioning summarized (export/screenshot/reconstruct Miro board >add to PB)
• ◻︎ Visual brainstorm of name & brand positioning: select your top 10 (label, organize, present the selection on one slide; show all process work and ‘rejected’ candidates as well)
• ◻︎ Synthesis of visual brainstorm into more complex imagery: select your top 5 (label, organize, present the selection on one slide; show all process work and ‘rejected’ candidates as well)

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𝒾𝒾. — character design

• ◻︎ assignment 2 [ ★ ]
  • ◻︎ faces seek their bodies
  • ◻︎ faces in other moods
  • ◻︎ exaggeration (prep for character design)
  • ◻︎ faces in other age stages

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𝒾𝒾𝒾. — design research + methods

• ◻︎ Look through remaining 2 folders from 2010, start from summer 2010 issue 4
• ◻︎ Look through rest of start from summer 2010 issue 4 (2 more 2010 folders left)
• ◻︎ Take more close-up photos of interesting type/graphics
• ◻︎ Document at least 2 more issues for the archive catalogue
• ◻︎ Write out colophon, refine intro spread
• ◻︎ Write outro/conclusion
• ◻︎ Print out the final catalogue