⠀⠀ ⠀⠀📓 .. " It's finally done! "
⠀⠀ ⠀⠀ ⠀ [ key — current list — current stats — course list ]
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𝒾. — core studio - branding
- ◼︎ "evolution of brand" exercises p1 [ 09/07 . 10pm ]
- ◼︎ watch films
- ◼︎ the century of the self p1 .. ( 59 min )
- ◼︎ the century of the self p2 .. ( 59 min )
- ◼︎ do readings
- ◼︎ branding history
- ◼︎ branding overview from maria
- ◼︎ write brief reflection on readings + films .. ( 4 pp. max )
- ◼︎ choose a well known brand
- ◼︎ 1 slide presentation on brand
- ◼︎ document milestones on brand
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- ◼︎ "evolution of brand" exercises p2 [ 09/07 . 10pm ]
- ◼︎ propose 2 multisensory touchpoints for p1 brand in storyboard (at least 4 parts)
- ◼︎ storyboard 1
- ◼︎ storyboard 2
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- ◼︎ project 1 phase 1 process book [ 09/10 ]
- ◼︎ insights from mining Client Data Dump
- ◼︎ overview of the subject being explored
- ◼︎ competitive/comparative Review, with SWOT & reflective insights for action
- ◼︎ a few (good) questions for client
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- ◼︎ brand positioning first pass (miro boards)
- ◼︎ Use the Persona baselines provided (foundation of demographics, lifestyle context, and core pain points). Expand these by adding:
- ◼︎ Basic user journey mapping (how they currently handle pet health concerns) — show min. 4 journey points with at least one pain point
- ◼︎ Technology comfort levels and preferred devices/platforms
- ◼︎ Communication preferences, trusted information sources, media consumption (e.g. Prefer gentle, educational health alerts over alarming notifications)
- ◼︎ Relationship with veterinary professionals
- ◼︎ Specific emotional triggers and motivations
- ◼︎ Social influences (family, friends, online communities)
- ◼︎ Barriers to adoption (cost, complexity, skepticism)
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𝒾𝒾. — character design
- ◼︎ assignment 1 [ 09/17 ]
- ◼︎ 5 expressions (self p.)
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𝒾𝒾𝒾. — design research + methods
- ◼︎ read research and archiving [ ★ ]