⠀⠀ ⠀⠀📓 .. " It's finally done! "

⠀⠀ ⠀⠀ ⠀ [ key — current list — current stats — course list ]

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𝒾. — core studio - branding

• ◼︎ "evolution of brand" exercises p1 [ 09/07 . 10pm ]
  • ◼︎ watch films
    • ◼︎ the century of the self p1 .. ( 59 min )
    • ◼︎ the century of the self p2 .. ( 59 min )
  • ◼︎ do readings
    • ◼︎ branding history
    • ◼︎ branding overview from maria
  • ◼︎ write brief reflection on readings + films .. ( 4 pp. max )
  • ◼︎ choose a well known brand
  • ◼︎ 1 slide presentation on brand
    • ◼︎ document milestones on brand

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• ◼︎ "evolution of brand" exercises p2 [ 09/07 . 10pm ]
  • ◼︎ propose 2 multisensory touchpoints for p1 brand in storyboard (at least 4 parts)
    • ◼︎ storyboard 1
    • ◼︎ storyboard 2

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• ◼︎ project 1 phase 1 process book [ 09/10 ]
  • ◼︎ insights from mining Client Data Dump
  • ◼︎ overview of the subject being explored
  • ◼︎ competitive/comparative Review, with SWOT & reflective insights for action
  • ◼︎ a few (good) questions for client

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• ◼︎ brand positioning first pass (miro boards)
• ◼︎ Use the Persona baselines provided (foundation of demographics, lifestyle context, and core pain points). Expand these by adding:
  • ◼︎ Basic user journey mapping (how they currently handle pet health concerns) — show min. 4 journey points with at least one pain point
  • ◼︎ Technology comfort levels and preferred devices/platforms
  • ◼︎ Communication preferences, trusted information sources, media consumption (e.g. Prefer gentle, educational health alerts over alarming notifications)
  • ◼︎ Relationship with veterinary professionals
  • ◼︎ Specific emotional triggers and motivations
  • ◼︎ Social influences (family, friends, online communities)
  • ◼︎ Barriers to adoption (cost, complexity, skepticism)

phase 1 [ ★ ]

• ◼︎ rework questions based on feedback
• ◻︎ Continue looking at the direct & indirect competitors by performing Brand Perception Research
  • ◻︎ go deeper by identifying the competitors’ Success Attributes (e.g. Trustworthy) & Messaging They use that Resonates with their target audience (e.g. “Peace of mind” messaging)

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phase 2 [ ★ ]

• ◻︎ Refined Brand Positioning: all the pieces from Miro & their synthesis
• ◻︎ Verbal Systems (Miro boards): CTA, Trueline, Tagline
• ◻︎ Refined Name (select 1, but have 2 extras to present as back-ups)
• ◻︎ Refined Tagline that reflects the Name
• ◻︎ Domain URL, social, etc. (all the Miro pieces)

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phase 3 [ 09/24 ]

• ◻︎ Name selected & positioning summarized (export/screenshot/reconstruct Miro board >add to PB)
• ◻︎ Visual brainstorm of name & brand positioning: select your top 10 (label, organize, present the selection on one slide; show all process work and ‘rejected’ candidates as well)
• ◻︎ Synthesis of visual brainstorm into more complex imagery: select your top 5 (label, organize, present the selection on one slide; show all process work and ‘rejected’ candidates as well)

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𝒾𝒾. — character design

• ◼︎ assignment 1 [ 09/17 ]
  • ◼︎ 5 expressions (self p.)

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• ◼︎ assignment 2 [ ★ ]
  • ◼︎ faces seek their bodies
  • ◼︎ faces in other moods
  • ◼︎ exaggeration (prep for character design)
  • ◼︎ faces in other age stages

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𝒾𝒾𝒾. — design research + methods

• ◼︎ read research and archiving [ ★ ]

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• ◻︎ Look through remaining 2 folders from 2010, start from summer 2010 issue 4
• ◻︎ Look through rest of start from summer 2010 issue 4 (2 more 2010 folders left)
• ◻︎ Take more close-up photos of interesting type/graphics
• ◻︎ Document at least 2 more issues for the archive catalogue
• ◻︎ Write out colophon, refine intro spread
• ◻︎ Write outro/conclusion
• ◻︎ Print out the final catalogue