• It makes you look cooler.
  • It gives you a reason for loitering in coffee shops and flirting with baristas named Greg.
  • It reduces your chances of aggressive prostate cancer by up to 60%.
  • It also reduces the chances of ailments applicable not only to men: Type 2 diabetes, stroke, colon cancer, Parkinson's.
  • It's the pulse of indie culture.
  • It improves mental and aerobic performance, endurance and mood while decreasing depressive symptoms.
  • It gives you a good reason to carry around a cool to-go mug.
  • It is the initiation into the adult world.
  • It comes in cool varieties with WOLRDLY names like Columbian Blend, French Roast, Sumatra Bean, and Nantucket Mix.
  • You can evaluate it like wine, citing it's aroma, body, acidity, and flavor.
  • It makes you look cooler.
dec 28 2009 ∞
dec 28 2009 +