KNOWN INFO

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  • Names: Gen Z, Generation Z, iGen, iGeneration, Post-millenials, Gen Tech, Centennials
  • Possible dates: 1998-2016 (I like to believe this one at most), early 2000-2011
  • Traits:
    • In many ways, it reflects and amplifies the millennial generation that came before it
    • Generation Z is the current youngest American generation
    • It's the most diverse and inclusive generation yet
    • Technology has shaped their daily lives, and their worldview. (True af coming from a Gen Z LMAOO)
    • We're a blend of smart people, and dumb. Assholes and kind. Loud and quiet. You get the idea, right?
    • There are currently over 23 million Gen Z in the United States. Within the next five years, they will become the fastest-growing generation in both the workplace and the marketplace.
    • As Gen Z members are still largely kids and adolescents, many of their adult characteristics are yet to be vetted. Early indications are that they are increasingly self-aware, self-reliant, innovative and goal-oriented. They also appear to be more pragmatic than their Millennial predecessors, but we’ll have to wait and see if that plays out as they become employees, consumers, investors, and voters.
    • Gen Z are highly educated. It’s likely that a larger percentage of Gen Z will attend and graduate from college than any previous generation, including the Millennials. Gen Z is also adept at web-based research and often self-educates with online sources such as YouTube and Pinterest. They can learn complex things like how to upgrade your computer’s operating system the same way they can learn how to bake a vegan apple pie: one video at a time. They still possess general knowledge about traditional research methods, but they have come of age placing a priority on how fast you can find the right information rather than on whether or not you know the right information.
    • Gen Z wants to make a difference in the world. A large portion of the generation would prefer to have a job that makes a positive impact in some way, and a large portion of them volunteer. However, it’s unclear what impact school-based volunteer requirements are having on volunteer rates among iGen. What we do know is that an overwhelming majority of iGen and Gen Z are eco-conscious and concerned about humanity’s impact on the environment. We also know that iGen wants to make a decent living with a stable employer. This practical aspect of financial prudence and wanting to help people could lead to longer-term differentiation from Millennials.
    • Gen Z are more diverse than Millennials. This is a big deal and is often overlooked. The tremendous diversity that Gen Z brings as employees, consumers and entrepreneurs will have a profound impact across generations and cultures. Brands and employers will have to learn how to see the world through the diverse eyes of Gen Z if they want to win their loyalty.
    • Given that iGen and Gen Z are about age 20 and under, their defining moments are still happening! Key things that we know have affected them as a generation include the Great Recession impacting their parents, student loan debt becoming a crisis in America, the Affordable Care Act becoming law, growing up with an African-American US president, gay marriage becoming legal, medical marijuana becoming legal in many states and the fact that there have “always” been twentysomething entrepreneurs who are billionaires. In addition, social media has always existed for them, Baby Boomers are their grandparents rather than their parents, and they think Millennials are old.
    • Gen Z is being raised differently than Millennials were, which should have some pronounced effects on their views and approach to being employees, customers and citizens. Gen Z also has a different experience with technology than Millennials, which will affect every area of their life—from healthcare and dating to education and shopping. What is most interesting is that what worked for Millennials does not seem to be working as well with iGen, and this creates tremendous challenges and opportunities for organizations of all sizes and in all industries. The key differentiator between failure and success is getting accurate data about iGen early so leaders can adapt. The Center specializes in iGen research that provides marketers, executives and employers with new strategies and research-based tactics to make the most of this emerging generation.
    • The differences and similarities between iGen and Millennials will be expressed over time, but the one thing we know is that we’ll have more data on iGen than on any generation in history!
    • 58% of Gen Z’s are either somewhat or very worried about the future
    • 77% believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life.
    • 77% of Gen Z’s are either extremely or very interested in volunteering to gain work experience.
    • 26% are currently volunteering.
    • 76% are concerned about man’s impact on the planet.
    • 79% of display symptoms of emotional distress when kept away from their personal electronic devices.
    • 90% would be upset if they had to give up their Internet connection while only 51% would give up eating out and 56% would give up downloading music.
    • 84% multitask with an Internet-connected device while watching TV.
    • They have more than 10 apps on their smartphone with 10% having more than 40.
    • 60% of Gen Zs say “a lot of money” is a sign of success. (Of course it is. How else are we going to survive? How are we going to buy food, water, essential survival things, if we're broke? Prices keep raising to ridiculous heights, value of money is dropping, and it's true when we say we worry that our future will be challenging and that we will struggle to live even a decent life.)
    • 52% of Gen Z state that honesty is the most important quality for being a good leader.
    • 41% want to work at midsize organizations as the ideal work environment, followed by large organizations (38%).
    • 28% said balancing work and personal obligations was the top future career concern, followed by making enough money (26%) and finding a stable job (23%).
    • 34% are most motivated by opportunities for advancement, followed by more money (27%) and meaningful work (23%).
    • 45% cited potential challenges working with baby boomers, compared to 17% who anticipate difficulties with Gen X and 5% with millennials.
    • 60% want to have an impact on the world with their jobs (compared to 39% of millennials).
    • 89% say they spend part of their free time in activities they consider productive and creative instead of just “hanging out”. (As I've been doing with my listography this month. Oof.)
    • Gen Zs are more likely to have worked on a craft than Gen Ys at that age (42% vs. 25%).
    • Technologies that Gen Z want their employers to incorporate into the workplace include: social media (41%), wearables (27%) and virtual reality (26%).
    • Gen Z’s are most interested in working in the technology industry (45%) and education (17 percent) and are least interested in insurance (3%), energy and utilities (3%) and telecommunications (4%).
    • 81% of Gen Z aspires to be a leader.
    • The people that most influence their career related decisions include their parents (30%), managers (17%) and friends (17%).
    • The top employee benefits they desire include work flexibility (19%), healthcare coverage (15%) and training (14%). (I literally want all of these k thanks bye :"D)
    • 34% are most concerned about boosting their people management skills.
    • 75% want to convert hobbies into full time jobs
    • 93% say that a company’s impact on society affects their decision to work there.
    • 55% of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school.
    • Nearly 50% of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school.
    • 64% of Gen Z consider earning an advanced degree as one of their life goals.
    • 80% of Gen Z’s think they are more driven than their peers.
    • 50% of Gen Z’s will be unviersity educated compared to 33% of millennials and 25% of Gen X.
    • 85% research online and 33% watch lessons online to educate themselves.
    • 52% use YouTube or other social media sites for a typical school research assignment.
    • 60% of Gen Zers say they like to share their knowledge with others online, a sign of collaborative skills.
    • 64% say they contribute to Websites because they like learning about new things.
    • 76% feel that their online experiences will help them reach their goals.
    • 66% say that technology makes them feel that anything is possible.
    • 31% say their great aspiration is being financially stable upon graduation, followed by 28% who said being in their dream job
    • 30% feel their college has failed at teaching them applicable real life business skills.
    • 71% expect to experience significant failure before achieving success, and nearly 40% say they see failure as an opportunity to try again.
    • 76% wish their hobby would turn into a full-time job compared to 50% of millennials.
    • 42% plan to start their own businesses and 3% currently run their own business.
    • 38% say they will invest something that changes the world.
    • 90% will make sure their parents feel a planned purchase is affordable before going ahead with it. (Oh my god I literally do this lmao. My mom and I were talking last night. She asked if I would go with her to get her cast off today which I did and I said sure. She said she thinks we should get some starbucks as a celebration treat and the first thing I did was ask if it was within our budget oof)
    • 43% said their family influences their purchasing decisions the most followed by friends (35%), friends of friends (23%) and celebrities (10%).
    • 57% research products more than they used to before making a purchase.
    • Their favorite items to spend money on are food and drinks (36%), going out with friends (32%) and clothes (18%).
    • 66% want to own both houses and cars in their lifetimes.
    • 50% would look on their phone to look for a better price while shopping at a retail store.
    • 63% are concerned when it comes to protecting their identity when paying with a debit or credit card online or in a retail store. [Gen HQ]
    • 92 percent of Gen Z own or plan to own a vehicle, and 97 percent have or plan to get a license.
    • 93% of parents say their Gen Z kids influence family spending decisions and household purchases.
    • 57% would rather save money than spend it.
    • 76% spend money on themselves, while 62% save it, 38% spend it on things for friends and family and 10% give it to charity.
    • Their top financial goals are buying a car (33%), paying for education (23%) and buying a house (20%)

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ARTICLES

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Business Insider

jun 27 2018 ∞
jun 27 2018 +