• be present
• don't pontificate
• make questions like a journalist (use who, what, when, where, why or how to make a question)
• go with the flow (stories and ideais are going to come to you, let them come and let them go)
• if you don't know, say that you don't know
• don't equate your experience with theirs
• try not to repeat yourself
• stay out of the details
• LISTEN
• be brief

REMBEMBER: conversations are not a promotional opportunity