• all fascinations are on a spectrum
  • avoidance
  • disinterest
  • neutrality
  • mild affinity- if a commerical piques your interest you'll watch, otherwise, eh.
  • interest- it entertains
  • engagement- you actively enjoy
  • immersion- you go out of your way
  • preoccupation
  • obsession
  • compulsion
• the david scott example- you have to be the one and only. david meerman scott. erika vichi lee.

the f score

• intellecutal, emotional, and physical response.
• we don't try to watch high scorers, we can't help it (it's the rock stars, media figures, challengers)
• fascination without likeability charles manson, ted bundy, bin laden
• respect without fascination ebay, stanford applicant with bad essay
• fascinating people are often polarizing- well liked and resented, admiration with ridicule
• not won through etiquette
• how much do people talk about you or gravitate towards you? or care about what you're doing?
• what type of response do you elicit? do you prompt others to think in new ways?
• maximize existing strengths and remove barriers to communication
• read zen and the art of motorcycle maintenance
• good to great, jim collins
• do you lead? you must fascinate people to follow you and your vision?
• the seven triggers

lust mystique alarm prestige power vice trust

• anything can be fascinating if you apply the right triggers
  • orange juice to a diabetic
  • mailman to someone waiting for a admissions letter
  • boring person who is the CEO of the company you want to work for

fascination directs decision making

• LUST
  • anicipation, craving
  • tease, flirt, the chase is more satisfying than the fulfillment itself.
• MYSTIQUE
  • unanswered questions, puzzle to be solved, i want to solve it
  • adds curiosity.
• ALARM
  • threat of immediate consequence, needs a response now
  • adds adventure
• PRESTIGE
  • symbol of respect, status, admiration
• POWER
  • control over others, authority
  • adds respect and fear
• VICE
  • rebellion, forbidden fruit
• TRUST
  • reliability, consistency, comfort, certainty
• There are two kinds of pain. The sort of pain that makes you strong, or useless pain. The sort of pain that’s only suffering. I have no patience for useless things. — House of Cards