• mori (also cf. Yuru-Nachu)
  • yama ('mountain'/'camping') >>
  • hama ('seaside')
• suggested mori variations according to IDKMBIL
  • Western/European
  • Street
  • Magazine
  • Tribal/Bold
  • Practical
  • OTT
  • Casu
  • Yama
  • Hama
  • Dark
  • x Gyaru
  • Trendy (or x Street)
  • Simplistic
  • Romantic
  • x Boho
  • x Shabby Chic
  • x Dolly Kei
  • x Cult Party Kei
  • x Lolita
• natural kei
• dolly kei
• cult party kei
• Urahara kei ('back streets': refers to people who shop the resale stores in the back laneways of Harajuku)
• yume kawaii 'dreamy cute' cf. fairy kei but different influences and can have creepy element
• mahou kei = magical girl
• natural kei >>
• otome
• larme kei aka 'soft sister'
  • named after the magazine Larme: similar to ulzzang, not far from mainstream but with lots of pastels, soft fabrics, girly details.
• ulzzang
• Itazura example
  • named after the brand/shop: oversized jumper worn as dress. relatively minimalist. huge pompoms.
• onee kei
  • ('older sister' style) >>
• Otona Kawaii
  • ('adult/ageless kawaii' style) >>
• fairy kei
  • Spank kei - named after the shop. Has more overt 80s influence (e.g. Madonna or Barbie t-shirt), black polka dots on white are often seen.
  • uchuu ('outer space') kei - magical alien ('uchuujin' = alien being)
• pop kei, decora
  • colour-themed decora: pink, black and white, red
  • hadeko kei - 'colourful child' - similar to decora but with even more of a kiddy feel - uses all colours, not usually a colour scheme, not so much emphasis on deco in the hair, but on necklaces and other accessories.
• lolita
  • sweet, OTT sweet, classic, gothic
  • country, punk, steampunk, sailor, pirate, military
  • hime, wa, qi, ero, guro
  • shiro, kuro, pinku, mizuro,
  • oji
  • casu-loli
• visual kei
• oshare kei
  • bright & colourful, similar to decora but a little edgier. A sub-genre of visual kei (?). >>
• guro-kawaii
• menhera kei - ('menhera' = 'mental/mental illness') - a more recent relative of guro-kawa: has the silhouette and pastels of fairy kei, but with dark/medical subject matter.
• gyaru, hime, hime-gyaru, >>
  • ganguro - extreme gyaru
  • himekaji - casual version
  • gyaru-o - male gyaru ; Kyoba bo-i - male ganguro
  • Ganjiro/Shiroi Gyaru - all gyaru except for the tanned skin.
  • Goshikku(Gothic), Saike(Psyche), Bohemian(Hippie), Rokku(Rock/Metal), Haady(Punk/Cyber),
  • Agejo/Kyabajo - extremely glamorous, copying hostess styles.
  • Bibinba - lots of gold colours and jewellery.
  • onee hime ('older sister') - a more toned down version.
  • hime kaji (casu-hime)
  • Amekaji ('American Casual') - bright, colourful and inspired by the ficitionised stereotypical idea of America.
  • b-gal - hip-hop style.
  • manba - . banba is similar but with more naturalistic hair colour and darker coloured clothes.
  • Baika / Bozosoku - 'Biker' - black/bright colors, leather, chains, and plaid.
  • coco-gyaru - a gyaru who wears mostly/exclusively Cocolulu brand.
  • Kogyaru: generally a high school student (高校生kōkōsei).

Rasuta Gyaru: Gyaru who listen to reggae wears Jamaican flags, red-green-yellow, Bob Marley, and lots of straw handbags or hemp clothing. Romanba: Hime Manba seen in early 2000's. Mago gyaruo(中学校chūgakkō): A middle school gal. Manba (マンバ): deep tan and contrasting white make-up. Their hair is usually pastel-colored or blonde, and very long and back-combed. Their clothes are neon and layered. Miruteri/Yanki: This style is typically military themed clothes. Marin-Marine: Blue/Red/White stripes, anchors etc. Oyajigyaru (オヤジギャル): from oyaji and gyaru. A gyaru who behaves in a masculine way, who drinks beer and uses rough language. Oneegyaru (お姉ギャル): a gyaru who has graduated from high school, and thus become a more mature onee-san (literally "elder sister" but, here, "young lady"). The style is more sophisticated. Onii/Oniikei (お兄、お兄系): is the male equivalent (older brother), can be confused with Visual Kei style. Onii Kei, can also be worn by women also. More sophisticated Visual kei, and Gyaru-o look. Ogyaru (汚ギャル): a dirty or disheveled gyaru who may forsake daily baths or takes little care in her behavior and dress, even by gyaru standards. Tsyuome Gyaru: Like Banba, but lighter than banba. More normal looking dark tan. Tsyuome Manba: Darker than Manba, extreme amount accessories. Yamanba: Like manba, but nose stripe goes past eyebrows.

• kigurumin - wears a kigurumi (onesie)
• seiso / seiso-hime
  • a toned-down, more mature version of hime-gyaru or gyaru
• ageha / kimono ageha - ('ageha' = butterfly) - traditional kimono, but with gyaru or hime-gyaru influence
• kawaiimono - kimono but with decora influences
• aomoji-kei ('blue ink' style)
  • wear whatever mix of styles you like (ex. Kyary)
• akamoji-kei ('red ink' style)
  • a conservative preppy style
• mote-kei
  • girly to the fullest and wants to attract the interest of the opposite sex, but without exhibitionism or a particular individuality.
• ojikawa & obakawa
  • grandpa-cute & grandma-cute >>>
• Angura Kei - Angura is a shortened form of the english word 'underground'. This is a cultural movement in Japan that dated back to the 1960's and had a great expression in independent theatre. It is a movement who influenced many manga artists who tried to find a unique identity for their own cultures.