"The childlike nature of Mori Girls sets them apart from the more aggressive and carnivorous women in the city. They shun stiletto heels for flat shoes and prefer to keep their fingernails short and skin fair. .... Mori girls are also characterised by certain attitudes to life. While most mori girls really live in the city, they maintain a pace of life that may be considered slow by others, preferring to stop and savour the tiny delights that many deem insignificant. Mori girls like to explore old neighbourhoods, discover hole-in-the-wall shops and read in cafes. Many mori girls enjoy expressing their creativity, never mind if nobody will see or applaud their efforts, for instance through photography or journaling. .... In her own quiet way, the mori girl is an individualist. She does not care that the world may live differently from her. She lives consciously and chooses her own lifestyle.... When she shops, she buys something based on how it makes her feel, rather than on how fashionable or expensive it will appear to others. While she may enjoy the company of others, the mori girl loves her own company and indeed has embarked on many of her most memorable adventures alone." - Mori Girl

"The lifestyle it advocates is calm, relaxing and idyllic, with a child-like, fairytale-esque innocence. The pace of life a mori girl dreams of and tries to achieve is unapologetically slow-paced. We lose the concept of time in a forest and similarly, in our walks in the neighbourhood. The mori girl lives in quaint corners far removed from the hustle and bustle of a demanding ‘now’ society. Where one hears the birds in the morning. Where, taking a stroll around, one sees streets with rows of small shops – owned by families over generations, perhaps. A bakery, a book-store, a cafe with a news-stand, a florist with her own backyard nursery. A small village church a little worn; someone watering plants in her yard. Such a life encourages us to ‘slow down and breathe and take in our surroundings’. It tugs at the sleeves of the wondering child inside us, at the dust-caked nostalgia inside our hearts". - Mason's Tea Shop

"Mori girls like nature and will be outside a lot. They love picnics in the park reading fairytale stories, hiking in the woods to breathe the fresh air, picking a bouquet to take home to put in a vase on the kitchen table, or work in the garden. However, when the days are cold or rainy they also likes to stay inside under the blankets with a nice cup of tea, work on a drawing, or maybe sew a new dress. Mori girls prefer to walk or bike instead of taking the car to go somewhere, unless it's very far away. The most favourite places to go are libraries (the older the better), little vintage cafes, secondhand stores, flea markets, craft/hobby stores, flower shops and the local market. A bike is both environmentally friendly and inexpensive which is a plus for mori girls.... Eating right is critical for the mori girl lifestyle. They tend to avoid fast-food chains and unhealthy food choices. This means that they choose to buy organic, pesticide-free, and safe products to cook meals from scratch with. It's even safer and cheaper to buy food from local farms or markets if you live close enough. Making their own meals enlightens the creative characteristic in mori girls where they can experiment and make unique dishes. Eating right doesn't mean that one should take away the sweets altogether though ...Therefore, mori girls also love to bake, as long as the ingredients are safe and organic. ....A mori girl is individualistic. She doesn't care that the world lives a different way from hers or how the world expects her to behave, dress, or live....However, a mori girl will always be positive and caring towards others, listening to their advice, and not judge others for living their lives in the opposite way than their own. Mori girls are very creative and love to create art weather it is drawing, painting, sculpting, or other art techniques. Mori girls usually bring their sketch book and pencils along on one of their adventures... It's very common for most mori girls to love cameras and are often seen wandering around, camera in hand. Photography lets them document their adventures in a creative and inspiring way and full fills the urge for self expression that is seen in their fashion and lifestyle. Cameras come in many different shapes and sizes, but the vintage camera is what most mori girls's hearts are drawn to."- A Swedish Mori Girl

"The lifestyle seems content with solitude, however it doesn't close itself off from a social life intentionally. A mori girl has no qualms about going off into the forest alone or enjoying a cup of tea and and an old book in her favorite coffee shop by herself.She is intelligent, secure and confident in herself, and as such is never loud or overbearing. She just prefers to live unfettered and uncluttered. Mori girls carry themselves with a quiet strength."- Urban Dictionary

" Mori girls are so called because they look as though they would be very much at home in the woods. Basic to the style is a layered look making use of items with an airy feel - such as A-line dresses, long and tiered skirts, and flowing cardigans - made of cotton, wool yarn, and other natural materials. White and cream are favorite colors. Added to these basic items are tights, flat shoes, and cotton tote bags or tanned-leather shoulder bags, often complemented by wavy medium-length hair. The overall effect is soft and relaxed. This style is being embraced primarily by women in their twenties. The term mori girl is thought to have come from the name of a community launched in August 2006 on Mixi, a Japanese social networking service. Since then, it has spread far beyond the online community into the real world. It is gradually becoming a household word as the style is featured in fashion magazines, made the subject of specialized magazines, and increasingly seen in the streets. While there are several accepted definitions of mori girls, they are basically fond of loose-fitting dresses; clothes that appear natural in style but have a bit of a twist; folkloric clothes; deep hues such as wine red, forest green, dark blue, and brown; fluffy knit and fur caps; ponchos and boleros; leather bags; small cross-body bags; animal and sweets motifs; checks, polka dots, and classic floral prints; lace; tights and leggings; footwear with rounded toes; and scarves and stoles, which they wrap around their necks several times. Mori girls like going on walks with camera in hand, doing fancywork, and visiting cafes and zakkaya (knick-knack stores). All in all, the impression is light and feathery. But the mori girl is more than just a fashion trend. It is almost a way of life, with the mori girl mentality pervading everything from hobby and home decor preferences to values and lifestyles." (from web-japan)