• loves to be outside
• natural, dusty colours with lower saturation for basics, like ash hues, beiges, browns or greens
• accents in colours like rowan berry red, sea green, cornflower blue and goldenrod yellow
• round-toe shoes
• shoes have to be somewhat sensible, as in that one should be able to walk a while, run or climb in them
• doesn’t care too much about their clothes and if they get stained or ripped. Things like these happen and cloth can be mended and washed.
• which doesn’t mean they are unwashed or messy in a bad style
• natural hair, colour and form don’t matter as long as the person feels and looks natural with it (there are people considering pink their natural hair colour, after all, and surely sausage curls can look natural on some people)
• relentlessly mixes gold and silver jewelery and simply pulls it off.
• metal jewelery often has an antique finish or patina
• always carries a notebook and a pen for sketches and ideas
• prefers bags that hold at least said notebook and pen, a small bottle of water, a snack and some trinkets that might prove useful during their adventures plus some extra space for finds and souvenirs.
• prefers bags with straps long enough to fit over at least one shoulder comfortably, or rucksacks
• wears only organic/natural fibers and real leather and wool (if any) as far as possible
• is inspired by historical fashion and children’s books as well as more dystopic/post-apocalyptic visions of the future
• loves mismatched everyday items such as furniture, dishes and socks
• enamel dishes and enamel in general are a favourite
• layers!
• enjoys making their own clothes, accessories and/or everyday items
• has or wishes for an animal companion
• floral, herbal or arboreal crowns, with or without antlers
• loves old scientific illustrations, such as botany or zoology ones
• has a kitchen garden to work in or at least grows edible things on their windowsill
• loves mountains and the sea, probably has a favourite (but rugged, rocky coastlines are the best of both worlds)
• prefers swimming in ponds, rivers and the sea to chlorine-infused swimming pools
• cares about where their food comes from, especially with animal produce
• recycles and reuses as much as possible
• isn’t artificial, but true to their own self
• prefers trains, bikes and their feet to cars, planes and busses
• has a weak spot for old-fashioned things
• thrifting or handing-down is preferred to new items, and more fun, too
• loves worn-out, shiny leather items
• has a few favourite cultures to draw inspiration from
• might be interested in spirituality and esotericism, featuring symbols and crystals in their style
• brooches and badges are great temporary add-ons to an outfit
• make-up isn’t necessary, but a signature look can be nice
• keeps their dry food in jars rather than plastic wrappings
• practises some sort of art, like playing an instrument, pottery, or painting
• thinks that Dickon from The Secret Garden is an archetypical Mori person
• witches, fairies, elves, gnomes and other fores dwellers are style inspirations
• loves camping with a bit of comfort
• would love to keep bees
• loves small imperfections in the material they wear
• loves fairy tales, legends and folklore in general or of a certain culture
• would love the smell of old books, earth after rain or bonfires as perfume
• loves wooden items, polished with beeswax/oil or rough
• patchwork is wonderful
• knows how to love and strives to make the best of every weather
• rain, wind or snow are no reasons not to go outside
• but curling up inside on an armchair or comfy rug is great, too
• loves to have adventures, on their own or with friends
• probably has a blog, tumblr or instagram to document their everyday adventures
• likes compasses and pocket watches
• clothes with pockets are preferred
• unashamedly uses filters on their photographs it they think it looks nice and fits the purpose
• fingerless gloves or overly long sleeves to hide their hands in
• can be quiet and still for a while, for example when watching animals without startling them
• thick knits like big socks and overly long scarves, maybe with intricate patterns
• thinks that old skeleton keys, pretty pebbles, beach glass and claws or small animal skulls or bones make great jewelery
• mostly wears solids, stripes and check patterns, but animal motives and florals are great, too

from Hedge's blog here: https://hedgefairy.wordpress.com/2014/06/19/making-a-list-my-personal-mori-kei-list/