• Street / Harajuku Mori
  • lots of layers
  • cream and white predominate.
  • lots of detail.
  • synthetic materials are more acceptable.
  • can lean towards Cult Party Kei.
  • inspo: Harajuku c. 2008
• Magazine Mori
  • I think of this as 'Librarian Mori'. =D
  • many different colors and patterns, e.g. tartans.
  • less lace and more of other details.
  • usually less layers.
  • inspo: Fudge; Spoon; Western 'twee' fashion c. 2010
• Tribal / Bold Mori
  • many darker and jewel-like tones.
  • lots of patterns, e.g. Russian folk, tribal.
  • more colourful accessories and jewellery.
  • inspo: Aoi Yu; romanticised Russian peasant costume
• Hama Girl ("Seashore Girl")
  • nautical themes and stripes; sailor collars.
  • more blues and reds, often washed-out colours.
  • simpler outfits with fewer layers.
  • often has a straw hat.
  • may have bare legs & sandals.
  • more suitable for warm weather.
  • inspo: Earth Music & Ecology; the beach
• Dark Mori
  • darker colours, including black.
  • motifs still forest-themed, but darker such as animal skulls.
  • may have fantasy elements such as pixie hood or pointed ears.
  • may have more & paler makeup.
  • inspo: witches; elves & pixies; Western goth and emo
• Yama Girl ("Mountain Girl")
  • outfits practical, more suitable for hiking.
  • brighter colours.
  • leggings with straight skirt very common.
  • 'two-day' skirt often seen.
  • boots and backpacks mandatory.
  • may lean towards more athletic outfits.
  • inspo: hiking and climbing aesthetic
• Western / European Mori
  • can lean more towards Dark Mori.
  • darker colours, though not black.
  • less lace, less details.
  • can be elven or pixie inspired.
  • jewelry can be silver as well as gold.
  • inspo: Gudrun Sjoden; Ewa e Walla
• Romantic Mori
  • mostly sticks to white and cream colours.
  • lots and lots of lace and/or Broderie Anglaise.
  • may have prettier, girlier details such as high-heeled shoes.
  • inspo: Romantic art movement; 1910s fashion
• Over the Top (OTT) Mori
  • fantasy details such as antlers, fawn makeup.
  • may strictly adhere to original ideal (e.g. cream; lace)
  • may have oversized elements or more layers than normal.
  • may add in elements from lolita.
  • inspo: fashion shows; fantasy; cosplay
• Shabby Chic Mori
  • similar to Western & Romantic variations.
  • light cream colours with some pink or other pale colours.
  • lots of floral patterns.
  • often has lace and flower accessories.
  • cluttered but cute look.
  • inspo: Ewa e Walla; Magnolia Pearl; shabby chic interior design
• Practical Mori
  • simple outline.
  • sturdier fabrics.
  • less detail, usually no lace.
  • colours may be traditional or darker.
  • inspo: Natural Kei; Western 'twee' fashion
• Minimalist Mori
  • very simple lines.
  • few or no layers.
  • simple linen dresses and few accessories or jewellery.
  • inspo: Japanese sewing books
• Casual Mori
  • simpler, less layers.
  • may have a t-shirt with printed motif.
  • non-Mori outfits with Mori-inspired elements.
  • inspo:

Mori-inspired or mashup styles

• Mori Lolita
  • lolita silhouette and staple elements.
  • Mori motifs and/or colours.
  • inspo: Lolita
• Mori Dolly Kei
  • deep, jewel-like colours
  • patterns and textures such as tapestry.
  • tassels are commonly seen.
  • more makeup than usually seen in Mori.
  • inspo: Dolly Kei; fairy tales
• Mori Cult Party Kei
  • cream and white colours are mandatory.
  • lots of layers and lace.
  • printed tights are often seen.
  • more makeup than usually seen in Mori.
  • inspo: Cult Party Kei
• Mori Boho
  • Western boho style with Mori-inspired elements
  • skirts may be shorter, crop tops, tank tops, etc.
  • inspo: Free People; 1960s Western fashion; 1990s boho
• Mori Gyaru
  • Gyaru style with more natural tones, floral prints and layers.
  • skirts shorter and heels mandatory, as per Gyaru.
  • inspo: Gyaru; Himegyaru

from: http://idontknowmuchbutimlearning.blogspot.com.au/2014/11/variations-of-mori-girl-part-1.html